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  <head>
    <title property="dct:title">Adjacent and Alternate Domains</title>
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    <link href="case-mixing-in-domain-names" rel="dct:references next" title="Case Mixing in Domain Names"/>
    <link href="to-www-or-not-to-www" rel="dct:references prev" title="To www or Not to www"/>
    <link href="uri-syntax-constraints" rel="dct:references up" title="URI Syntax Constraints"/>
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    <link href="../person/dorian-taylor" rel="meta" title="Who I Am"/>
    <link about="../" href="../3f36c30c-6096-454a-8a22-c062100ae41f" rel="alternate" type="application/atom+xml"/>
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    <meta content="Yes, get as many alternate domain names as makes sense to, but pick a main one that all the others point to." name="description" property="dct:abstract"/>
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    <meta content="Yes, get as many alternate domain names as makes sense to, but pick a main one that all the others point to." name="twitter:description"/>
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            <a href="case-mixing-in-domain-names" rev="dct:references" typeof="bibo:Report">
              <span property="dct:title">Case Mixing in Domain Names</span>
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            <a href="to-www-or-not-to-www" rev="dct:references" typeof="bibo:Report">
              <span property="dct:title">To www or Not to www</span>
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  <body about="" id="EaAm8z4ZVazcPvFYBiQgzK" typeof="bibo:Report">
    <p>There are many reasons to register multiple permutations of words and similar domain names. The important thing is to choose <em>one</em> domain for your web presence, and <em>focus</em> the others onto it.</p>
    <section id="Ej4JugAeXXBlK6qhByqmSJ">
      <h5>The <samp>.com</samp>, <samp>.net</samp> and <samp>.org</samp> Trifecta</h5>
      <p><strong>Strong buy</strong>. Domain names are scarce &#x2014; there is only one of each of them in the world. If you get one and not another, you can almost guarantee someone will have snapped it up by the next time you look, and likely be waiting for you to make them an <span title="ransom">offer</span>. Obtain the <samp>.com</samp>, <samp>.net</samp> and <samp>.org</samp> variants of your domain name if you can. Get the local country domains for whichever countries you operate in as well if you operate outside the <acronym title="United States">USA</acronym>, or represent a multinational. Get the specialized <acronym title="Top-level Domain">TLD</acronym> relevant to your business, if applicable. <a href="country-domains-and-new-school-generic-tlds" title="Country Domains and &quot;New-School&quot; Generic TLDs" rel="dct:references">Ignore</a> <samp>.biz</samp>, <samp>.info</samp> and <samp>.name</samp>.</p>
    </section>
    <section id="EXASz9xeBTu7KJbCRtXoOK">
      <h5>Multiple-Word Domains</h5>
      <p>In a multiple-word domain name, there is often a debate whether or not to separate the words with a hyphen. The solution: <strong>Get both</strong> if you can afford to, e.g. <samp>johnsmith.com</samp> and <samp>john-smith.com</samp>. Again, if your budget permits, obtain likely misspellings like <samp>jonsmith.com</samp>. It is important to remember that each is a separate piece of real estate that all computers on the Internet consider to be distinct, even though people may conflate them.</p>
    </section>
    <section id="E817ac1IZIoAumpHbGSs5I">
      <h5><samp>examplestore.com</samp>, <samp>exampleproducts.com</samp>, etc.</h5>
      <p>If your domain is <samp>example.com</samp>, it may seem like a worthwhile investment to also register variants like <samp>exampleproducts.com</samp> and <samp>examplestore.com</samp>, to boost your search engine rankings and offer customers alternate ways of finding your site. <em>Do not bother</em> with this.</p>
      <p>I invite any <acronym title="Search Engine Optimization">SEO</acronym>/<acronym title="Search Engine Marketing">SEM</acronym> professional to produce hard numbers on the concrete benefits of doing this, versus the real costs of registering all the aforementioned variants and then managing them all, as well as the opportunity cost in lost business intelligence due to the fact that <a href="../lexicon/cookie" title="HTTP Cookie" rel="dct:references">cookies</a> can't traverse domains.</p>
      <p>Furthermore, the <acronym title="Domain Name System">DNS</acronym> is <em>hierarchical</em>, which means you can stack labels on top of one another, from right to left, at no extra cost &#x2014; like <samp>store.example.com</samp> or <samp>products.example.com</samp>.</p>
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