Marketagogy is the act of marketing products and services whose utility is inherently difficult to explain. It is part marketing, part pedagogy, entailing the marketer to teach the prospective customer what the product or service is and what it is useful for, along with any new concepts an individual might not already be familiar with. This occurs frequently in the business around software and networked information systems, which tend to be novel as a matter of course. The artifacts of marketagogy can be referred to as marketagogical material. See also infotainment and edutainment.