What I am looking to acquire with this Web site is a method of answering the difficulties met by modern Web products with respect to marketing, implementation and user experience. I want to see it implemented as an installable software product and demonstrated as a site which also demonstrates the rest of my professional repertoire.
When I design any software product, I consider the agreements I make with different entities, and do my best to reconcile their interests. On top of the explicit contract with the client, who in this case is myself, I consider the tacit contracts I have with both the engineers (not just myself this time, but anyone attempting to interface with me) and the consumers. Here, as it is with many Web products, the consumer is the entire Internet. Therefore:
First and foremost, the product must do the task that elicited the effort to make it exist to begin with — it has to sell. In this case: me. As the client, I want my site to:
By satisfying these goals, I satisfy my agreement with the client.
By satisfying these goals, I satisfy my agreement with the engineers.
By satisfying these goals, I satisfy my agreement with the consumers.
The astute may recognize these goals as being adapted from a source that I consider well worth paying attention to.